An Open Letter the the Health Minister of Canada from Leia Swanberg

Kiley Werezak Uncategorized

To The Honourable Ginette Petitpas Taylor,

Please allow me to introduce myself. My name is Leia Swanberg and I’m the luckiest individual working in the Canadian fertility industry as I’m the only one who has ever been formally investigated, charged and plead guilty to regulatory offenses under the under the Assisted Reproduction Act.

You may ask yourself: how I can possibly consider myself lucky for having faced up to ten years in jail and up to $500,000 in fines? How can I feel grateful for having the RCMP storm into my agency, Canadian Fertility Consulting, and hold a gun to my head during questioning? How can I feel blessed to have my reputation smeared by accusations of participating in a baby selling ring? I consider myself lucky because these experiences provided me with first hand insight into the fear that intended parents in Canada carry in their hearts throughout their surrogacy experiences – a fear that they too will face criminal charges because they want to create a family of their own through alternative reproduction strategies.

After a thorough investigation, it was proven that I had no connection to any such baby selling ring and I pleaded guilty to two regulatory offences under the AHRA. However, if I had not gone through that arrest and ensuing court case, I would never had been able to create my lobbying organization, Fertility Advisors. It was only by going through those legal proceedings that I was able to see just how confusing and outdated the current legislation surrounding assisted reproduction really is. After my hearing, I made it my mission to gain clarity in the industry and advocate for better regulations that would serve in the best interests of all Canadians.

In order to do so, I reached out to Liberal MP Anthony Housefather, who decided to put forward a private members bill to decriminalize surrogacy. I brought together the best minds within the Canadian fertility world: doctors, lawyers, patients, infertile people, and most importantly, surrogates and egg donors, who over the last 14 years of pending legislation, have never been given the opportunity to share their stories. Finally, they were able to sit in front of government and speak to what their needs were; to share their opinion of what made sense in terms of reimbursements of expenses, future legislation, and eventual decriminalization.

Working with Anthony has been a wonderful experience. It’s been an honour to attend hill days, meet with MPs and senators, and share the stories of fertility professionals and patients, especially from those who were too afraid to attend these events themselves. We invited over 250 intended parents to these events, and only 3 felt safe enough to attend. It saddens me that even with the protection of their lawyers and the support of the fertility community, these intended parents are still afraid to be heard.

My hope in participating in last year’s round table discussions was to garner the support of the industry and finally put sensible regulations in place. But as an industry, and as individuals, we are terrified that the government has not been able to hear our pleas, as the current regulatory framework that was established over 14 years ago is horribly outdated. It saddens me to hear from many Health Care officials that their hands are tied, as they are forced to work within this obsolete framework. In the 14 years since this legislation was put in place, there have been great advances in reproductive medicine, but due to this inability to reopen legislation, we fear it will no longer be relevant to those accessing assisted reproductive services today.

What saddens me further, is that as the new Health Minister of Canada, you have not been open to meeting with the fertility community or hearing from the people who are most affected by this antiquated criminal code. We, as a community, want to create an open dialog in order to discuss the risks Canadians are taking with their health and the health of their children whenever they feel forced to travel to foreign jurisdictions to have their babies. These parents are too afraid to have their surrogate children in Canada as they are terrified by this unclear legislation that is still within the criminal code. Parents today still face up to ten years in jail or a $500, 000 fine if they are found guilty of paying their surrogates or gamete donors. Please help these vulnerable Canadians by taking this out of the criminal code.

We believe in the safety of Canadians perusing these alternative family building procedures. As infertility affects 1 in 6 heteronormative Canadians and the entire LGBTQ community, we ask that you strongly consider turning Anthony’s private members bill into a platform issue of the Liberal government. Whether it be an infertile couple, a cancer patient, or same sex male or female couple, we believe that individuals need to feel safe perusing alternative family building options in Canada. While you may not see them, because they are invisible and afraid to come forward on their own, they exist, and their rights need to be protected.

While you are busy with the legalization of marijuana and dealing with the Fentanyl crisis, Health Minster, please allow us the opportunity to self-regulate as an industry. Please take this one piece of health regulation out of the criminal code so people can have a conversation about establishing the proper regulatory framework that needs to be in place.

Fertility Advisor’s goal is that Canadians feel safe accessing the services of an egg donor or a gestational carrier without the risk of facing jail time and astronomical fines. We are not driven by self-interest to push forward some commercial model, but from a place of genuine goodwill to protect the health of these Canadians and their children. We wish to cooperate with the government of Canada to achieve our goal of decriminalization.

Please help us reach that goal, Health Minister.


Leia Swanberg
Founder & CEO of Fertility Advisors and Canadian Fertility Consulting

Surrogacy is Not A Crime: Why Surrogacy in Canada Should Be Decriminalized

CFC Marketing Uncategorized

(Gianna Petrella is a marketing assistant with Canadian Fertility Consulting and also a first year Bachelor of Commerce student at Nipissing. She lives in Colborne Ontario with her young daughter and is actively assisting with the lobbying efforts of Fertility Advisors during her free time. She wrote this piece for a recent paper for her law class and we are excited to share it.)


Perhaps the most controversial aspect in infertility, the payment for surrogacy is often debated. According to the Government of Canada (2013), about 16% of Canadians experience infertility. On top of this large number of couples, couples in the gay community also often explore surrogacy for starting a family. Outside of relevant reimbursements, paying a surrogate in Canada can result in breaking federal law and colossal consequences. The government states that the laws regarding surrogacy exist to avoid the exploitation of women and children. However, the Canadian Assisted Human Reproduction Act (AHRA) contains vague language and outdated laws. Quite often the AHRA works against the surrogate’s best interest by denying the surrogate the right to fair compensation. By exploring the facts in surrogacy legislation, we can see the law is due for revision.


In accordance with the Assisted Human Reproduction Act, if an intended parent in a surrogacy arrangement desired to give a gift to their surrogate or perhaps pay them for their commitment, they would face a penalty of up to $500,000 and 10 years in jail (Surrogacy in Canada: What Are The Laws?, 2014). This is due to the Government of Canada’s intention to provide a fair and safe experience for all involved. The goal of the AHRA is to provide regulatory framework to uphold the best interest of the surrogate, intended parents, and offspring. Essentially, the government is trying to avoid the illegal making and “purchasing” of babies. Looking further into the AHRA enables us to see that there are complications with the AHRA’s clauses and its utilization.


The Assisted Human Reproduction Act has the intention of protecting all parties involved in surrogacy, however, the AHRA incorporates vague terminology and has grey areas within the legislation. Due to this, the experience is different with each arrangement and often lines are unclear. The AHRA itself was last amended in 2012, making the legislation overdue for updating. On top of the vague laws there is no official governing body regarding surrogacy. The AHRA was set to include regulations, due in 2008, to provide further detail, though it still hasn’t become available yet. Often because of all the irregularities the AHRA goes against a surrogate’s preferences and provides for confusion, thus contrasting the original intent.

“There have been major scientific advancements in these areas, which have benefitted many Canadians as they build their families. Our laws need to adapt so that they can continue to protect the health and safety of Canadians.  By adopting new regulations, we will continue to ensure that the risks posed are minimized and families are supported.” (Cision, 2016)

Instead of heavy criminal consequences against intended parents wanting to gift or pay their surrogates, clearer laws and a governing body would allow for a safer and more supportive experience for surrogates.


“When anonymously surveyed by a private agency in 2016, 98% of surrogates and gamete donors agreed with altruistic surrogacy and gamete donation model but supported decriminalization” (Willoughby, 2018). Surrogates feel as though they deserve fair compensation for their arrangement and shouldn’t they? After all, they’re putting their life on the line and devoting themselves to another family for over a year. Unfortunately, the AHRA has no governing or reporting body and surrogacy related opinions are not being heard. The reality is that surrogates deserve compensation for the considerable physical and mental devotion and the AHRA should reflect this fact. It’s also important to note the fact that demand has never been higher for surrogates. With the number of embryo transfers to surrogates increasing by 23% from 2014 to 2015 (As demand for surrogates increases, consulting agencies remain scarce, 2017), the need for revision of the AHRA has never been so required. Surrogates voices deserve to be herd and fair compensation shouldn’t result in criminal consequences. The surrogacy community shouldn’t be left behind when it comes to governing statutes.


Canadian government passed the AHRA to protect and set guidelines for surrogates and intended parents. The criminal consequence of breaking these guidelines are there to ensure legislation is followed. Though, it’s recognizable that the AHRA is outdated and is too vague to be of serious value to all parties in a surrogacy arrangement. The government is letting surrogates down with outdated laws and lack of regulatory body. Updating these laws and decriminalizing compensation for surrogacy would put surrogates in a much more fair and favourable position. It should not be criminal for surrogates to receive fair payment for all the sacrifices they make to help the intended parents build a family.



Balkissoon, D. (2015, February 12). It’s illegal to pay a surrogate mother in Canada. So what would motivate a woman do it? Retrieved from The Globe And Mail:

Cision. (2016, September 30). Retrieved from Government of Canada plans to introduce regulations to support the Assisted Human Reproduction Act :

Cribb, R., & Jarratt, E. (2016, Sept 18). Canada’s vague surrogacy laws may be doing more harm than good. Retrieved from The Star:

Fertility. (2013, 02 04). Retrieved from Government Of Canada:

Surrogacy in Canada: What Are The Laws? (2014, August 11). Retrieved from CTV News:

Willoughby, B. (2018, March 20). Marketing Manager, Fertility Advisors. (G. Petrella, Interviewer)



A New Venture for an Experienced CEO

CFC Marketing Interviews

Today I sat down with our CEO, to ask her about Fertility Advisors, and why the move to launch this brand?

Here’s what Leia Swanberg had to say about Fertility Advisors, Fertility Clinics, and why she is opening up about the Successes and Failures she has had with her clients.

Leia, so why did you decide to launch Fertility Advisors?

For me, Fertility Advisors was a necessity in the marketplace. I was seeing clients come to us, and saying things like, “I’ve been with my Fertility Dr for 5 years, I can’t leave him, I just can’t move clinic’s”. For me that is the hardest part of my job, telling a client that after 5 years, if the Dr hasn’t gotten you pregnant, there is a problem! I want to always be positive with clients, but sometimes the hard Truth is anything but positive.

What makes Fertility Advisors different from an ob/gyn simply referring a patient to a Fertility Specialist?

After 10 years in this industry, I have heard it all, from My Ob/gyn suggested XY Clinic, he says its convenient location, and “nice” Dr will make me feel comfortable”, to “Well I don’t know about their success rates, or cost, but I’ve had clients come back pregnant, so that’s good enough for me”. During your 90 Minute consultation with me, we will talk about What makes a Good Clinic, How to decipher success rates, and what questions need to be asked in order to find the Right Dr for you.

What has been the hardest advice you have had to give?

It was after several appointments with a set of Intended Parents that I realized that Husband and Wife weren’t on the same page regarding building their family. I had to step well outside of my comfort zone, and suggest that they enter counseling, and take a 3 month break from Surrogacy. Three Months later, the Intended Mom came back on her own, realizing that her husband in fact didn’t want children. It wasn’t the advice that was hard to give. It was the realization that their marriage wasn’t salvageable, as she wanted kids, and he didn’t. She went on to have three kids through our Surrogacy program, and is Happy with the decisions she made, so all in all a great outcome!

What do most Intended parents struggle with when coming to Fertility Advisors?

The toughest part, aside from the emotional aspects of a Fertility journey, which are by far the toughest, are the financial aspects of moving forward. We often spend time educating our clients on how to optimize every dollar they have, by looking at HSA’s for tax savings, to Drug plans that may cover some of the fertility medications, and Shared Risk, or Success Guarantee Programs offered by many US fertility clinics. It is so important to look beyond the price tag of a Fertility clinic, and to focus on How Success will come to you!

Why do so many people give the advice, “Go on vacation, Just relax. That’s when you will get pregnant”?

I honestly don’t understand why people say this. In my mind it is the equivalent of saying, Oh I’m sorry about your cancer diagnosis. Why don’t you take a holiday, or relax, to cure your cancer. It literally makes no sense at all.
During our sessions I do often suggest Yoga, or other Mindfullness programs to help with the stress that may be occurring Due to one’s fertility issues, or to create a self care practice that will be key to keeping yourself grounded during your fertility treatment, and ongoing pregnancy.

Thank you Leia, is there anything else you would like to tell potential clients about your programs, and services?

We are here to help! Our services are open to those commited to becoming parents, regardless of age, sexual orientation, marital status, or gender. We want to help you build or add to your family, In whatever way makes most sense for you. There is no cookie cutter way to become a parent, and we will help you every step of the way.

Welcome to Fertility Advisors

admin Uncategorized

Fertility Advisors Canada

After 10 years in the fertility industry and helping countless families grow through her Egg Donation and Surrogacy Agency, Leia Swanberg has decided to bring this new service to the Canadian market.
‘There has been a gap in the market. Clients have been settling for their doctors’ referral which isn’t always in their best interest but rather, the status quo. Our aim is to fill that gap, by providing evidence based referrals to support you as you build your family.’

Stay tuned for our launch on February 1, 2017